When Toronto electro-pop indie trio Bon Villian set out to make the video for their new single “When I Came Up” their first thought turned to their multi-talented group of friends and the popular idiom “it takes a village”.
Check out the video here:
The video is a playful showcase meant to explore the trials and sacrifices of perfecting one’s craft, and includes appearances by over a dozen talented Torontonian’s including cage fighting champ Melissa Karagianis, BMX trickster Zeb Dennis, Babe Brigade skateboarder Maddy Balt, and multi-talented wunderkind skateboarder Staphon Boca.
These talented individuals showcase their skills, in rhythm with the music, demonstrating their progression as artists and performers by becoming more elaborate and skillful over the course of the song.
The video also features the Instagram-famous dog @iggyjoey, graceful local ballerina Annabelle Holland, and heartfelt performances by the members of Bon Villan.
Once again calling on their local community for support, the band reached out to their good friends Monowhales, with Jordan Circosta and Zach Zanardo handling production of the song and Sally Shaar working as stylist and art director for the video. Direction, Cinematography and Post-Production for the video was handled by Press It and West Film, known for directing videos for notable Toronto bands such as Birds of Bellwoods, Monowhales, and Dahlia.
Bon Villan’s members Jared, Hanes, and Jules grew up writing and performing indie and alternative rock in Toronto. The three bonded over their newfound taste for electronic music and dove into the world of computers and synthesizers, discovering their sound in the process. The band’s sound has been described as “a smart mix of bubbly MGMT electro and streamlined, slicked-back Cobra Starship electro.”
“When I Came Up” is the second single Bon Villan has released since their inception in 2017. The first single, “Outta Cash”, has already amassed over 24,000 streams on Spotify.
“The song explores the journey of developing your skill and all the sacrifices and rewards that come with it,” said lead vocalist Jared Parker. “The grind takes your time, your energy and sometimes even your sanity. There is no one way and there is no easy way.”
To celebrate the release of the single and video Bon Villian plays a show at The Piston (937 Bloor St West) in Toronto on Thursday, May 3. The band will perform an early headline slot at 9:30pm followed by special guests Waves That Stray and a DJ set by Hamilton’s Sleepycat. Doors open at 8:00pm.
Tickets are $10 in advance at this location or $12 at the door.