I felt a jolt of electricity course through me when I heard 30 Frames for the first time. An alternative pop duo from Toronto, these two talented artists have created a wondrous mesh of rock, pop, and electronica that finds footing if you give it a chance. There were many tracks on this record that sounded velvety smooth and synthetic as far as textures go however, it took some time for it all to sink in as a whole.
The first two tracks from their self-titled record, “Waste All My Time” and “Make It,” sounded really good, except they were unable to capture my attention for longer than a minute. I was not distracted, I just wanted to move on to another song. Based on these two opening numbers, I was worried that this record would be mediocre but thankfully it was not.
The next three tracks had me swaying back and forth, completely enveloped in the sound created by 30 Frame’s creative genius. I was easily captivated by the catchy, yet ominous, sounds of the different synthesisers, voices, and instrumental textures that these two put together. Each track beyond the first two hold their catchy pop hooks, but still maintain an almost signature dark melody which I loved.
The recording quality is definitely professional, which added to my appreciation, and this act reminded me about how creative indie music can be, especially in this form. This record is an expression with modern indie/pop flare, and I would recommend this band to someone looking for a fresh, new take on pop music in Toronto.
I would love to see these two on stage with USS at some point as I feel that these two acts would compliment each other so well.
If you’re interested in hearing something fresh and interesting, please check out 30 Frames.
Written by Rian Cunningham
*edited by Danielle Kenedy